Signage & Branding
STATISTICS THAT SHOW SIGNAGE IMPORTANCE TO BRAND
Signage is very vital to every business. It is the very first visual messaging element that people associate with your business. It is part of your brand identity that helps to advertise and market products or services to your target audience. It helps you communicate with your customers and guests by passing vital information to anyone who views it. Signage also improves brand awareness which could also convert to sales, signage says a lot about your business.
Take a moment to picture yourself walking by an old, worn-out, dilapidated store signage, what are the chances of you going into that store?
Chances are slim, right?
Yes, a broken signage reflects a business that isn’t being run right and it’s quite risky conducting business with such a store.
Outdoor signage attracts impulse buying, reason why it is advised to use brighter colours so as to increase your chances of getting more customers strolling in to make a purchase.
There are lots of statistics that back this claim of ours which says signage is of vital importance to attracting customers and making sales. Let’s run you by some of these stats;
Stat no 1 says that 76% of people previously visited a store because it had an attractive signage.
Just like the scenario earlier stated in this piece, people will more likely go into a store with an attractive signage compared to one with a broken or dilapidated one.
Have you got poor signage in front of your store or office?
This could be the reason why customers don’t come in anymore as they use to.
77% of customers face difficulty locating a business with poor signage.
If your signage lacks details like a contact address, the chances of your customers locating your store become quite slim.
Another stat says that 75% of customers purchase from stores because the signage caught their fancy.
Who doesn’t like beautiful things?
An attractive and engaging signage attracts buying customers. It doesn’t get more straightforward than this.
Colours! Colours!! Colours!!
You can’t get it wrong with nice colours!
Statistics show that 85% of consumers indicated they found themselves drawn to bright or colourful signage.
Bright colours always attract attention, one factor you should focus on while working on your signage. Adding bright and beautiful colours to well-designed signage helps uplift your brand image to customers and makes it a cynosure of every eye that gazes at it.
79% of consumers believed that signage reflects the quality of the business and the product or service offered.
Your signage might just be hindering your chances of delivering a good pitch to your customers. Your signage could be your best pitch.
Good signage is the first step to branding. Your signage is a reflection of your brand, quality signage equates to a quality brand and vice versa.
These statistics reflect the significance of quality, attractive and engaging signage to any brand. Your signage is not just a mere structure that has your brand logo on it, it’s way more important than that.
If you want to attract more paying customers to your store or office, then get yourself quality signage today that attracts, communicates and engages with your ideal customers.
All the best!