First Bank Nigeria
In 2014, First Bank Nigeria Plc invited Rosaab International Cos Limited to take part in the roll-out project of its new-look pylon and bulkhead signs. The financial institution engaged Rosaab International, an existing partner of the Bank, in various meetings to discuss the proposed design, specifications, appropriate materials to be used, the message the bank intended to communicate to its target audience with the new branding, pricing and deployment to various regions of the country.
Rosaab International produced the two types of signages employing its years of experience in procuring required materials from the global market and skills needed for the production process. The company also deployed the signage to the northern and North-Central parts of Nigeria using the company’s logistics capacity and knowledge of signage installation. Signages were produced in the company’s Lagos factory to ensure uniformity with the agreed-upon specifications. This was a large project due to the branch network of the financial institution involved.